I am also looking forward to watching the show again. This is great news for all the fans of our show because they were missing the show since it went off air. Set against the vibrant backdrop of upscale, upwardly mobile Punjab, ‘Tashan-e-ishq’ is the story of Twinkle’s search for true love whose power has the ability to overcome all adversities.Įxcited about ‘Tashan-e-Ishq’ premiering on ZEE Anmol Jasmine Bhasin said, “I am so excited that Tashan-e-Ishq is back on ZEE Anmol. When we wanted to target the youngsters, we took the romance trip.India’s popular free-to-air channel, ZEE Anmol will be broadcasting the dramatic love story ‘Tashan-e-Ishq’ from this week. At the same time, we didn’t leave the family behind as was evident through our Tashan contest. He further said, “What we have done is we’ve tweaked the messaging to make sure that the viewer connect is very strong with Twinkle. We have targeted the older segments as well.” We have released creatives uniquely through the digital medium. We have targeted youngsters differently through the digital medium. We are not doing too much on-ground (promotions), but are very active on the digital front. We’re firing across all Hindi speaking markets. Throwing light on the digital promotion for ‘Tashan-e-Ishq’, Hejmadi said, “The heaviest focus is through on-air.
Given its context, it came across as very glamorous show.” ‘Ek Tha Raja.’ is a show which is set in a particular era, and it was important for us to mount it with a particular grace that would to do justice to the show. 8.00 pm is a very important slot to us, and we’re not going to let it slip from our fingers. It’s not as though from an on-air push point of view, ‘Tashan-e-Ishq’ is getting any less push. Speaking at the launch, Zee TV Business Head Pradeep Hejmadi, said, “In terms of consumer activation or intensity of launch, ‘Tashan-e-Ishq’ is getting equal importance as ‘Ek Tha Raja, EK Thi Rani’.
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